Flower Trials Effect Group
Some events show an assortment. At PanAmerican Seed, you stepped into it. On behalf of Impact Group, we create a Walk of Wonders: a colourful journey of discovery in which the catalogue came to life and each step revealed a new chapter.
The journey began outside: between colourful flowers, natural materials and eye-catching gates, a path was created that made curious to discover what was nearby. Once inside, a world of colour, growth and wonder unfolded.
From catalog to experience
PanAmerican Seed's catalogue formed the thread through the event. Seven chapters were translated into seven different worlds, each with its own assortment, atmosphere and story. Visitors walked along flowers, plants and herbs, while Wonder Woman took them on an audio tour in the stories and innovations behind the various product groups.
For example, a visit to FlowerTrials became more than just looking at new varieties. It became a journey in which product presentation, storytelling and brand experience came together seamlessly.
Rest and meeting
At the end of the route, the journey of discovery came to rest. Visitors could sit down, have a drink and chat with the sales managers of PanAmerican Seed. After seven worlds full of colour and inspiration, they left the event with new ideas, concrete product knowledge and the feeling that they had not only looked at the catalogue, but actually experienced it.
Project manager Lois speaking
"What I really liked about this project is the way we used existing materials from our range in a creative way. By making smart use of branding these materials got a completely different look.
A nice example are the wooden frames. Outside we used them as eye-catching gates, dressed with coloured cloths and large flowerpots. Inside the same frames came back as decorative elements behind the bar. So we showed how versatile one item can be and how many different applications it can get within an event."
