From the routing to the entrances, every corner of the submarine shed was designed to inspire visitors. International partners were given a stage to present their SAP solutions and visitors could easily experience the world of SAP. The conference was tight, modern and accessible at the same time.
SAP Now AI Tour Rotterdam
The SAP Now AI Tour is not a standard convention. It is a global tour that shows how companies use AI, data and SAP applications in practice. This year Rotterdam was on the map and we were allowed to give the event a tight, modern look.
The theme? Al, data and application. Everything, from routing to entrances, breathed this back. Visitors walked from one inspiring experience to another. International partners showed their implementations. It had to be clear, stylish and inspiring.
Everything was breathing AI, data and application
We made sure it was true in detail.
Styling and interior design, stand building, rental of unique items and brand building & experience came together seamlessly in one powerful overall concept. Everything contributed to a clear visual line and a strong story. The look was tight and contemporary, with enough dynamics to make the technology human and accessible. Exactly fitting to an event where AI and data had to come to life.
Customization made it unique
Rubberwood planters, three powerful entries for data, AI and applications and a customized bar as statement piece. Everything was right to the point. Each detail conveyed the core message of the congress and lifted the experience to a higher level. The result: a pronounced setting that not only impressed, but lingered.
Project in figures
We are creative architects who bring your story to life with impact. Making brands visible and tangible.
67
meters of materials
1607
m2 carpet laid
3
unique entrances
The result spoke for itself
Visitors walked through an environment that made technology tangible and partners could make their story powerful. Every entrance, every piece of furniture and every interactive element contributed to the experience. The conference felt dynamic and inspiring, allowing visitors to follow the story of SAP in a natural way. For SAP and Carbon Events, this meant a stylish and powerful representation of their brand, worldwide. At the same time, the event offered partners a stage to showcase innovations and applications and visitors an experience that was both informative and memorable.
Project manager Danyel looks back
You only organize a worldwide tour like the SAP Now AI Tour once. That we have designed everything from the first moodboard to the delivery, makes this project extra special. The collaboration with Carbon Events, SAP and all partners ran super smoothly. Fantastic to see how a theme like AI, data and application becomes a complete, spatial experience.
