Timeline
From a single bar and a good dose of energy, Boozed grew into what we are today: a creative production agency that brings brands to life. What started with cocktails on location gradually evolved into building complete experiences: from the first idea to impressive execution.
Our history? It perfectly shows how we move, evolve, and occasionally just take our own path. A bit stubborn, but always with a strong sense of atmosphere, experience, and impact. Each chapter has shaped us into the creative makers we are today. And no, we’re far from done. This is only the beginning.
The first drink is being shaken.
It all starts with a single bar, a passion for atmosphere, and a brand-new idea: mobile cocktail catering. Under the name Cocktails & More Joost serves his first cocktails on location. This marks the starting point of what grows into a creative event production company.
Kim joins in.
Kim joins and brings not only a strong dose of energy, but also a clear vision. Together, they lay the foundation for an organisation that looks beyond just drinks and focuses on a complete experience. This is where the first outlines of Boozed begin to take shape.
From catering to creative concepts
We continue to grow. From on-site bartender to concept thinker and experience builder. Our work evolves into full-scale productions: from styling and décor to fully developing brand activations and events. Boozed increasingly shows what it has to offer.
Boozed becomes official
Boozed is now officially more than just cocktails. It’s a brand driven by innovation, experience, and a healthy dose of boldness. The first major clients come on board, marking what feels like the real beginning of what’s to come. At the same time, we take a big step: our own space. Not a standard workplace, but a creative hub where we can design, build, and continue to grow.
Boozed goes digital
The world changed, and so did we. While live events came to a halt, we quickly shifted to online experiences. From digital corporate events to livestream product launches. And of course, with the same energy and quality as always.
B Corp, baby!
Since August, we are officially a B Corp. A recognition of our efforts in sustainability, transparency, and social responsibility. But for us, this is not a finish line. It’s a new beginning.
30 years of creativity, impact and fun
Thirty years later, we’re still here. Stronger, more creative, and more sustainable than ever. We celebrate this special anniversary together with our clients, our team, and everyone who has supported us on this journey. And trust us: we’re far from done.