We Are Era Google Circle
For Google Think Consumer we were allowed to transform Circa Amsterdam into a magical tea garden. The guests came together to hear more about changing consumer behaviour and the role of Google Search, YouTube and Gemini in it. An event in which Google's recognizable world came together with an unexpected VIP experience.
At the entrance we immediately made clear where the guests should be. We designed a large port in recognizable Google colours: tight and businesslike, with just enough playfulness. An entry that suited the event and made curious about what was behind it.
From Google to Wonderland
For the VIP-area we took the guests to a very different world. Alice in Wonderland was the inspiration, complemented by details in the style of Google. A large mirror gate gave access to Wonderland.
Inside the guests walked on green grass, past colorful flowers, seats and doors. Floating playing cards pulled the look up. The doors led to different spaces, so there was always something new to discover along the way.
A dinner with a twist
At the end of the route a luxury dinner set waited. A black and white block floor, lots of greenery and colourful flowers formed the scenery. On the table came the teacups and crockery that fit Alice in Wonderland. The snacks and drinks also followed the thematic VIP experience, followed by a three-course dinner.
From idea to experience
From the Google port to the mirror entrance and dinner setting: We worked out different spheres within one event. A creative project with the necessary challenges, which came to life thanks to the fine collaboration with We Are Era.
Designer Daniëlle about this project
"This was such a project in which we could really set two totally different worlds. The entrance had to be tight and recognizable Google, but with a playful touch.
Then you entered Google in Wonderland via the mirror gate. With lots of greenery, flowers, flying playing cards, mirrors and doors that always took you to another room.
There were certainly some challenges in the design and implementation, but precisely because of the fine collaboration we could really realize a lot of the original idea. Great to finally see how everything came together."
Project manager Romy speaking
"This project brought together many different parts and parties. This calls for tight planning and proper coordination, especially with such a short run-off time.
Thanks to the fine collaboration with Maaike van We Are Era, Van Straalen and the other partners involved, everyone knew exactly when to switch. This allowed us to realize the complete VIP-area within the time available."
