Vakantiebeurs 2025
Our focus was on decoration, branding, signing and providing furniture to realize the desired atmosphere per theme. We created more than 7 theme areas:
Afrikaans Kids Square, USA & Canada Terrace, Travel Theater, Scandinavian curling track, Entrance Terrace . . Schiphol Style, Nordic Theater, Camping Terrace
Special materials for an authentic experience
In order to bring the themes to life, we have used some striking rental items:
• Wonderwood House and Gate: A fairytale entrance to the campground.
• Tuktuk: An authentic Asian touch for the Asia section.
• Paperbus: A creative eyecatcher that symbolized travel lust.
• Norway cabin: The eye-catcher of the Nordic Theatre, which perfectly reflected the Scandinavian atmosphere.
Project in figures
We are creative architects who bring your story to life with impact. Making brands visible and tangible.
Project manager Sifra speaking
At the beginning of January 2025 we were allowed to turn the Jaarbeurs in Utrecht back into a holiday paradise! Visitors could immerse themselves in atmospheres from all over the world, through the different themes that we have brought to life together with the Fair. We have provided the decoration of various terraces and catering squares.



