The last of us | Première
Entering The Last of Us Universe
For The Last of Us we were allowed to participate in an immersive experience in which visitors were completely immersed in the world of the series. The setting was built around the raw, post-apocalyptic atmosphere for which The Last of Us is known, with an eye for detail, storytelling and experience. The use of weathered materials, industrial elements and custom made decor pieces created an environment that seemed to come directly from the series. The result was an experience that visitors not only saw, but felt real.
Post-apocalyptic details with cinematographic impact
During activation everything was about atmosphere, appearance and recognizability. From custom made bars and branded signing to industrial details and warm wood accents: each component was designed to identify Jack Daniels To make it tangible. The combination of premium finishing and a robust look provided a setting that both felt stylish and accessible. A perfect mix of hospitality, branding and experience that was completely in line with the brand's DNA.
Boozed builds worlds full of experience
At Boozed we create experiences that take visitors fully into a story. From immersive brand activations and custom made sets to complete scenographies and event concepts: We translate creative ideas into tangible worlds. Thanks to our own production and hands-on approach, we can realize unique concepts completely customised — From first sketch to final finish. Want to know what we can do for your event, brand or activation? We'd love to join your next experience.
