Semrush Spotlight
On 30 October 2024, the Passenger Terminal Amsterdam was the scenery for Spotlight, the large-scale knowledge event of Semrush. Customers and partners were immersed in inspiring keynotes, interactive sessions and cozy network moments. Boozed was allowed, via Eventic, to take care of the event styling.
Design with a fresh, modern touch
The theme of Spotlight was freshness and innovation. We made a detailed map of the different rooms . . . the panorama, promenade and maindeck . . to find the perfect balance between style and functionality. The purple/pink with yellow colors of Semrush were prominent;.
The bar also received a special styling in the event colors, while the furniture was deliberately chosen in calm tones to keep the whole in balance.
Customization with a WOW factor
Boozed loves custom! We created several custom-made areas:
- A mini market with cooling and display cabinets, made entirely in Spotlight brand colours.
- A bar with a high eyecatcher including neon lighting, perfect for the ultimate Instagram shot.
- A pool ball bowl was completely executed in Semirush-purple and filled with... rubber ducklings!
Project in figures
We are creative architects who bring your story to life with impact. Making brands visible and tangible.
Account manager Sifra speaks about this project:
The construction of Spotlight was a challenge in itself. Celebrate trailers full of material through the busy heart of Amsterdam and spread over different floors with lifts? That means taking a lot of steps! Fortunately we were rewarded with a delicious lunch and a fantastic view over the water. Eventic, thank you for this cool assignment on to the next!
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