Salesforce worldtour
At the beginning of January 2025 we were allowed to turn the Jaarbeurs in Utrecht back into a holiday paradise! Visitors could immerse themselves in atmospheres from all over the world, through the different themes that we have brought to life together with the Fair. We have provided the decoration of various terraces and catering squares.
Design
The event was divided into 2 areas. On the one hand: Agent Force, Salesforce's AI platform. Think: tight, purple, blue, modern and a touch of industrial. Here were our new aluminum buffet settings shining, all in line with the tech-vibe.
On the other hand: a more natural environment with the warm Salesforce style that came back in wooden elements from our Wonderwood collection, complemented by a large dose of green from Van Straalen. Carpet subtly marked the zones within the giant warehouse and helped us to keep the experience clear. The construction drawing was almost a work of art in itself.
Agent Force stand: a unique queue experience
The showstopper? A queue experience you might expect at a festival rather than a business event: We created a cave where the guests could walk through! Special detail: We made the frame of the cave entirely out of recycled material. We reused beams from an earlier Salesforce project! The rock look was created by a combination of printed canvases and 3D elements. Jute and atmosphere lighting finished the whole thing. The cave was used at events in the Netherlands and Belgium.
Project in figures
We are creative architects who bring your story to life with impact. Making brands visible and tangible.
Danyel Project Manager
This is one of those projects where almost everyone Boozed to cooperate. Design, carpentry, styling, planning all disciplines came together. And when you see the end result... yeah, you're just proud. It's not the first time we've been allowed to work for Salesforce and D&B. Every year we raise the bar for ourselves again. Thank you for your cooperation!
Photography: Nico Alsem spirit