Remia 100 years anniversary party

100 years Remia Don't celebrate at a standard party. In October we transformed the factory into Den Dolder to a total experience where past, present and future came together. On behalf of East Side We took care of the complete decoration of a multi-day anniversary program.

Friday: Relationship Day for employees and their followers.
Saturday morning: tours for residents.
Saturday night: A great feast for a thousand employees, in the middle of their own production environment.

From trusted craftsmanship to tomorrow's taste

From intimate and personal to grand and intense. Each setting breathes its own atmosphere, each moment tells a different chapter. Yet one clear thread runs through everything: 100 years of Remia. A century in which taste, quality and craftsmanship were central. From generations to trusted favorites to new flavors that continue to surprise. Always made with the same devotion and passion.

Customised and characteristic materials

Customisation wasn't a detail here, it was the basics. The six meter high wall required a smart construction and tight finish to the tips. Especially for this event we developed gold custom baking for the palm trees, completely in line with the theme.

In the decoration we chose pronounced materials that strengthened the chic timeline atmosphere. A semicircular bar became the central meeting point. The golden display cabinet presented decor and history in style, while cosmo velvet gold yellow bar stools added warmth and luxury. With chandeliers and palm trees a setting arose that felt festive and refined.

By perfectly aligning stands, drapes and furniture, we brought peace to the industrial factory hall. The contrast between raw production environment and elegant decoration gave the whole thing its strength.

From commercial to spatial concept

The creative starting point? The anniversary commercial of Remia. Together with Remia and East Side We developed moodboards with a strong timeline feeling and subtle influences of The Great Gatsby: rich materials, warm tones, a wink to the 1920s.

In the design process we translated 100 years of Remia into a spatial concept in which history and pride come together in a contemporary setting.

Blikvanger was the six meter high building wall, inspired by the old factory. For the full 360° experience P&A Artistics the ceiling decoration, so you didn't see the anniversary alone, but felt everywhere.

Project in figures

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1,5 year lead time in which we worked on a careful plan

6 meter high stand construction as an iconic reference to the old factory

1000 employees at the big anniversary party

Stronger together in experience design

Cooperation with P&A Artistics was a special chapter in this trajectory. What began as an intensive collaboration, later proved to be the starting point for the acquisition of their activities by Boozed. But on the floor it felt like: building something bigger together.

Together with others We bundled our forces at the intersection of spatial design and artistic decoration. The result? A total experience where everything was right. Floor to ceiling. From first sight to final detail.

Working in an active factory also required military precision in planning and communication. Tight schematics, clear alignment, zero space for noise. Especially in such an environment you will notice what preparation and teamwork are really worth. And right there, we make a difference.

Brooklyn buffet high L188xW80xH240

Cosmo Velvet bar stool gold L51.5xW45.5xH107

Brookly frame double L500xW250xH405

Stanchion post chrome and rope in different colors

Brooklyn barstool brown leather vintage H69

Project manager Sifra looks back

You only celebrate a century of history once. That we were involved from the first moodboard to the delivery, makes this project extra special. The collaboration with East Side, Remia and P&A Artistics went very well. It's great to see how a commercial story from an anniversary commercial can become a full spatial experience. Thank you to everyone who contributed to this.