Chivas | LAF Gala Amsterdam
A Burst of Luck comes to life
For POM Amsterdam were we allowed to participate in a creative setting in the Chin Chin Club to launch the Spring Summer 2020 collection: A Burst of Luck. The collection, designed by the sisters Liesbeth and Violet Lotgering in collaboration with Katja Schuurman, turned completely around happiness, colour and positive energy. Hand-painted prints, vibrant colour combinations and summer details formed the basis of both the collection and the entire event experience. The pronounced atmosphere of the Chin Chin Club was a perfect match for this colourful launch.
Where fashion meets experience
During the event storytelling was central and the world of POM Amsterdam fully resurrected. Creative styling, striking visuals and atmospheric details resulted in a setting that immediately immersed visitors in the concept behind the collection. The combination of fashion, branding and experience provided an energetic and inspiring total experience. Just like the collection itself, the event also radiated a real "colourful state of mind," completely in line with the identity of the brand.
We build brands you can walk into
At Boozed we create total experiences that make brands tangible. From custom made decors and branded activations to striking installations and unique event concepts: We translate creative ideas into experiences that visitors really remember. Thanks to our own production and customization approach, we can quickly switch and tailor projects to the identity of a brand. Want to know what we can do for your concept, activation or event? We like to think along from first idea to full implementation.