NDSM Hello tomorrow Summit
A world under pressure. Cracks arise, parts shift and old structures make way for something new. From that thought we developed the concept for NDSM Productions Tectonic Shift: a complete scenographic landscape for the Hello Tomorrow Summit.
With meters of high rock formations, light lines, graphic fracturing surfaces and a large screen, we literally moved the event floor. Raw, powerful and constantly changing.
From (r) evolution to a spatial concept
The overarching theme of the Summit was: (R) Evolution: the interaction between radical breakthroughs and gradual change. Because sometimes the world slowly shifts and evolves step by step. Sometimes something suddenly breaks open and revolutionizes a completely new landscape.
The principle of anti-fragility also played an important role in this: systems that are not only resistant to pressure and change, but become stronger by it.
This layering was the starting point for Tectonic Shift. A once connected world is broken by forces from within. There are fault lines, different forms come apart and make room for new ideas. And even between the cracks life always finds a way.
One visual language for different stages
From this story we designed the entire visual world of the event. The concept was developed in 3D for the Frontier Stage and translated to the smaller Pioneer Stage and DTA Stage.
The whimsical rock formations formed the basis: graphic fracturing surfaces continued over the stage floor and subtle planting grew between the dark rocks. A small detail with an important meaning: even in a world that breaks open, new life is born. Decor, floor graphics, furniture, screen content and lighting came together in one experience.
From 3D design to hand shaped rocks
After the concept and design phase, we translated the digital world into a decor that was both technically and practically feasible. How to build a complete rock landscape in a workshop? In our own workshop the frames were drawn out and constructed. Every rock was shaped by hand. So the rough structures, sharp points and deep fault lines emerged from the design. The integrated light strips reinforced the idea that something was moving under the surface.
