Exact Live
Exact Live 2024 was anything but an average scholarship. Think: 40 years of innovation, thousands of visitors, 60 knowledge sessions and a exhibition floor for which you would spontaneously purchase a step counter.
Boozed was allowed to ensure the complete stand and styling of this flagship event of Exact. From the large Exact squares to partner stands and lounges: Everything radiated the fresh, energetic corporate style. Red and orange were the main colours, with clean lines and modern furniture for a professional but accessible look.
The design: 40 years, but not a splash of older
The theme View starts with insight was translated to the entire exhibition floor by Exact. We picked this up by ensuring not only in colour and form, but also in routing and atmosphere that visitors knew immediately where to go. The Exact squares got clear product zones, each with its own colour accents on wall and floor. The design breathed brand identity, but prevented excess hampered the balance between corporate tight and event energy.
Project in figures
We are creative architects who bring your story to life with impact. Making brands visible and tangible.
Cooperation and challenges
The stand building (partly in collaboration with Lasso Events) went smoothly, despite the logistical puzzle of a full Ahoy room and tight timelines. Everything had to be built in record time, including the 4 to 5 meter high walls, integrated TV settings and wayfinding.
Sustainability
Exactly, sustainability was high on the agenda. Where possible, materials are reused, and are chosen for efficient transport and construction methods. Also in the styling work was done with durable furniture and decoration that cater to a second (and third) life.
Kim the Knight
What a cool project; proud of this collaboration at a beautiful and innovative event. And nice to work with Exact, practically our neighbors in Delft. Thanks Exact and partner Lasso: on to the next!
