Disney+ Ice-Stream shop
The summer of 2025 got an ice-cold surprise with the Ice-Stream shop by Disney+. In the middle of Amsterdam Centraal and later in the heart of Antwerp, Disney+ visited free ice cream creations.
Each taste was inspired by well-known films and series of the platform, from The Bear to the glamorous style of The Kardashians. Boozed was commissioned by OONA/BAAS to bring this brand activation to life.
The design and theme
The design breathed the recognizable blue Disney+ house style and exuded a fresh, icy atmosphere. With respect to detail, the films and series were brought to life in the decor. There were apples in a flower arrangement that directly referred to Snow White and a chic mirror with lights that perfectly matched the style of The Kardashians.
Project in figures
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Materials and customisation
Boozed designed cozy seats in French bistro style, complete with custom awning, attractive furniture and an inviting façade. Also the issue bar was completely burned and decorated as a real Instagramable hotspot. Posters with the ice creations and creative photo corners made the experience complete.
For this pop-up, much attention has been paid to customization and appropriate artwork for the films and series. The canopy and various walls we made to measure and the shop was dressed with among other rental items below.
The ice creams
In collaboration with Tudy hindered Kitchen, delicious, unique ice creams were made. 1 for every Disney movie or series promoted in the Ice-Streamshop! The following titles received their own ice cream: The Bear, The Kardashians, Alien: Earth, Captain America: Brave New World, Snow White and Only Murders in the Building
During the opening on the first tastes were revealed by a number of influencers:
- Anna Nooshin presents The Kardashians: an over-the-top mix of vanilla, strawberry, non-alcoholic champagne and edible gold.
- Marwa Omari shares her murderous hot Only Murders in the Building crime scene.
- Cheffluencer Daan van der Lecq lets you taste how high-end comfort food tastes completely in the style of FX.
