Cordier Gastvrij Rotterdam
During the Gastvrij Rotterdam trade fair Cordier jumped out again with a stand where you didn't just walk by. From a gold ticket to a secret wine bar to a wheel of fortune full of prizes: The stand was a mini-experience in itself. The catering professionals at the fair, from chefs to drink specialists, could get enough inspiration here again!
Design with a French stroke and a touch of guts
The stand is fully designed in Cordier's recognizable corporate style: warm wood, dark accents, subtle plants and a touch of gold. Think: an atmospheric wine bar, inviting tables and visuals that tell the story of Cordier, from sustainable choices to wine selection. The activation perfectly matched the design: visitors received a golden ticket that gave access to a secret wine bar somewhere on the stock exchange. Extra fun: anyone who played the wheel of fortune could also score a prize.
Project in figures
We are creative architects who bring your story to life with impact. Making brands visible and tangible.
Cooperation since 2014
Which makes the project extra special: Boozed has been working with Cordier since 2014. Then still under the name ORB, but the click remained the same. Thanks to this long collaboration, we can quickly switch off and the look is always un-branded. The stand grows along with their story from wine selection to sustainability message.
Durable and stylish
We told you. This position is sustainable in practice. Each year the same frame is used, with new elements to keep it up to date. Less waste, less transport, but still full impact. A smart choice that proves that sustainability can also be very stylish.
Project manager Sifra speaking
No big surprises afterwards except for a secret wine bar. It was the highlight for many exhibition visitors. A place to escape from the hustle and bustle and to really get acquainted with Cordier while enjoying a good glass of wine. Would you like to also build a stand that is not only beautiful, but also stays with it?Contact us! We do like a challenge, with or without wine.
