Adyen Connect 2026
For Adyen Connect 2026 we transformed RAI Amsterdam into a lively event world full of green meeting places, energetic internships and surprising experiences.
Under the concept of Grow Together, an environment arose in which technology, ideas and people together were given the space to grow. By sharing knowledge, working together and inspiring each other, the event became much more than a program full of talks: a festival of meeting, energy and new ideas.
Project in figures
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One vivid event world
The various parts of the event were designed as Gardens & Areas. Each zone had its own function and atmosphere, but remained clearly part of the same colorful event world.
Inspiring talks and workshops were alternated with green lounges, informal network spots and hidden bars. By letting colours, materials, planting and surf come back in a different way, a varied, coherent event world arose in which visitors could meet, discover and grow.
A look up
Not only on the floor, but also above the visitors everything happened. The ceiling was an important part of the design. From the sky we worked with large quantities of flag cloths, colourful elements and greenery to break the RAI scale and add atmosphere.
The canvases were carefully combined on colour, shape and height. Some came from our own stock, others we found together with partners. All the canvases used were redesigned within the event and could then be re-used.
From design to execution
In the design phase we first brought together the different Gardens & Areas in extensive impressions. In this way, it was possible to coordinate the tests, materials, routing and atmosphere. These images were then the guide to the further technical development and construction in the RAI.
The wooden arches, colourful ceiling elements, green planting and open meeting spots from the design were thus recognizably reflected in the final result.
Mix of customisation and rental
For the decoration we combined customization with a large number of rental items. Pallets, wooden frame frames, Shape Bars and Tiki Bars formed the basis of different zones. Green sofas, taupe bar stools and beanbags provided comfort and an informal festival atmosphere.
By smartly re-using materials and giving existing items a new look, we could build on a large scale without having to re-create for each component.
Designer Sophie
"For me, Adyen Connect was really the project of the year. It was very nice to work on this together with many colleagues and various parties. At the beginning of the design phase, the colourful theme asked for the right colour combinations and an appropriate approach to the concept.
The challenge was to bring everything together in an event hall in which the practical and the aesthetic were well balanced. We could also play this edition full of canvases: flag cloths, canvases as eyecatchers and canvases as separation.
Some elements we applied for the first time. As a result, it was sometimes a real challenge to figure out how to do this best. Fortunately, everything has gone smoothly and without problems. That is why I am extremely proud of this design and look forward to the next edition and collaboration."
Project manager Sifra speaking
"This was the fourth edition of Connect and the second time in the RAI. This allowed us to build on previous experiences, but also try many new things. Especially working with the large amount of canvases and green made this edition special. Within Boozed, production and design have worked very closely to implement the colour palette and theme everywhere. The cooperation with Brownys is also very familiar and nice. They still know where to find us for this event, and of course we are very proud of that."
