As beautiful as the window of the Bijenkorf is, you are not looking at it for more than a minute. A lot happens in your head at that time, whether conscious or not. See a livestream or webinar as the ultimate display or sign for all brand values of your company.
This may be watched and listened to for an hour. Think of what impact this could have on your visitor.
An online event is the ideal time to bring a brand to life by making it a total experience. Hear, see and participate. Experience in a stimulating setting. For as long as visitors are present. We see beautiful examples passing by where there has really been thought about internal and external target groups. The industry is developing rapidly.
Online experience trends are also all kinds of entertainment such as a band or DJ, an appropriate host ranging from a BNS professional to a specialist or showmaster. Anything to build your brand, let the company experience. It is a misconception that this cannot be done if the content is only business.
Moral of this story: Think twice before you drag the houseplant and Ikea Billykast from the cafeteria into your law firm's shareholders' meeting. As a company, you come across as very professional, expressing confidence, can this be different? Yes!
Drinking interactivity
Online events were mainly business in 2020. First of all, but the events that are really necessary because of the content hindered one of our clients.
With the impact of the Zoom drink fatigue and increasing social poverty, there is also a need for truly interactive online events where it is not just about content. Other motives for organizing events will play again such as cosiness and engagement. Not always the same colleague with silly jokes on the zoom mibo (zoom Friday afternoon boy), but an interactive escape room or disco bingo complete with price package where everyone participates and that is completely too customizable. Online parties 2.0, whatever.
If you are looking for beautiful locations, entertainment or the perfect decor, we like to think along with you. If we don't have it ourselves, I'm sure one of our partners will, which we can refer to. In this time of year, we like to help each other.
#gamification #onlineevents #experiencedesign
