How to make real connection to your target group at this time.
That can be quite a challenge without the well-known events, festivals, fairs and now (temporary) closed restaurants.
We see a lot of attention going to Digital, but what is often forgotten is that offline contributes to brand experience and brand experience.
Sanoma and Valdators investigated the impact of live events on merken, how an event and brands linger in memory and where an event takes place in the media mix.
That came out among other things that live events are unique in the media mix;
- Contact the best quality
- Lowest range, but specific target group
- Can be effectively deployed in every step of the customer journey
In terms of events it will remain quiet for the time being, but there are good opportunities to connect to the target group in the Retail and Cash & Carrys.
Think of a promotion in a shop window or on the shop floor, from Bijenkorf to self-employed liquor store and many other things, where you can place a cool experience to hit the visitor's heart with . Remember:
- The launch of a new product
- Promotion of a special gift box for the holidays
- Personalizing your product on the spot
- Interaction with your product and the visitor through photo or video registration that can be shared via social channels
There are many possibilities and we are happy to help you create an appropriate concept.
Curious about the possibilities? Take contact with us.
Sources:
- Event branch: https://www.eventbranche.nl/news/this-is-the-impact-of-live-events-12363.html
- Fire marketing at the time of a pandemic: https://hbr.org/2020/04/brand-marketing-through-the-coronavirus crisis
- Fire Strategy at the time of a pandemic: https://www.thinkwithgoogle.com/future-of-marketing/creativity/brand-strategy-during-coronavirus/
