Imagine. You walk through a summer Mediterranean village. The sun on your face, the smell of flowers in the sky. On the square, fresh espresso is served from a narrow bar and delicious cannolis. You're popping down for an old-fashioned company game. Dolce far niente. Sit down. Just a minute.
When you run out of espresso, you walk down a picturesque street. Fresh laundry blows over your head. You get to the church square — And that's where it happens. News, inspiration, conversations and cosiness. You meet like-minded people who take the time to actually see, taste, feel and smell each other. Exactly what live events are all about.

Our Dolce Vita square
Are you getting excited? We do! We believe in the power of live gathering and counting down to EventSummit 2026 for weeks. With a lot of fun we welcome you to our Dolce Vita square, this year bigger than ever.
What to expect from us
It's all about experience and inspiration. You will find a private speaker room with Jan Trendman, a photobooth in the ultimate holiday atmospheres, complete with oldschool Vespa, our latest rental materials, presented on an impressive XXL mill Everything breathes the Dolce Vita feeling: relaxing, stylish and inviting.

Inspiration by Jan Trendman
Jan Trendman has been a concept in trendwatching for years. During EventSummit he takes you into the theme ‘Third Spaces’.
Where back home, work and community center were fixed places to get together, that third place seems to disappear more and more while the need is greater than ever. Invisible loneliness remains a topical theme. Live encounters play a key role in this.
Where are these meetings now? And how can we create them ourselves?
A session that stimulates thinking and doing.
Jan gives his session twice: 11:00 and 13:30. You can now sign in via the EventSummit App!

Practical information
- EventSummit: 22 January
- Location Boozed: Hall 4, in the heart of the fair
Walk in when it suits you. And take a look at our latest lookbook full of inspirational images and matching furniture within the Dolce Vita theme.

Are you gonna keep drinking?
Nice, us too! This year we also take care of the decoration of the drink square. In contrast to our yellow-lila Dolce Vita square, this square is quiet and balanced, with a zen & japandi atmosphere. The perfect place to close the day relaxed. We look forward to meeting you at EventSummit 2026.